Push button solutions are in demand both at home and in the workplace. At their best, they are simple and efficient. Press a button, and laundry detergent arrives 2 days later; no trip to the market required. Press another button, and you’ll soon be en route to your destination without the hassle of driving or worse yet, parking. Push button on-demand services are great, until they are not.Take for example the guy, whose schedule prohibited him from keeping up with his lawn. Tech savvy he is, he had no reservations about pushing a button for lawn care. What he did not bargain for, was the also-included “haul-away service” of his lawnmower. What happened?The lawnmower example brings to light a flaw in consumer behavior. In this case the convenience of immediate lawn maintenance usurped all other considerations:
- Who is coming to my home?
- Are they qualified for the job?
- Do they have local references?
- Will they steal my lawnmower?